CARAUKTION
Regions
1 market
Access
dealers & automotive businesses only
Auction Type
timed online; weekly B2B auctions; 24h C2B dealer auctions (CARAUKTION Direct)
Swiss B2B e-auction platform founded in 2004, operating the largest professional vehicle remarketing platform in Switzerland with weekly auctions and modular remarketing services.
At a Glance
| Regions Served | Switzerland |
| Vehicle Types | cars+LCV |
| Auction Format | timed online; weekly B2B auctions; 24h C2B dealer auctions (CARAUKTION Direct) |
| Platform Type | B2B Only C2B Model |
| Access Requirements | dealers & automotive businesses only |
Buyer Information
Who Can Register
licensed dealers and automotive businesses (Switzerland-wide); C2B: dealers bid on cars from private sellers
Onboarding Requirements
company registration and verification as automotive business; trade-only access (private individuals excluded)
Fees & Payment
classic B2B auction buyer premium (tiered by hammer price); CARAUKTION Direct: 2.99% buyer success fee
Seller Information
Who Can Sell
leasing companies; fleets; rental; OEM/importers; banks/finance; dealers; other professional fleet operators
Vehicle Types Accepted
cars+LCV
Seller Requirements
company registration and verification as automotive business; trade-only access (private individuals excluded)
Company Overview
Legal Name
CARAUKTION AG
AG (Aktiengesellschaft / Stock Corporation)
Founded
2004
Headquarters
Tiergartenstrasse 1, 8852 Altendorf, Schwyz, Switzerland
About
B2B vehicle remarketing platform founded in 2004 that operates an internet auction platform for vehicles and provides modular services for vehicle re-marketing. The company serves as a hub for the profitable vehicle remarketing industry, marketplace for supply and demand, data supplier of qualitative B2B sales figures, and platform for license issuance. Previously named CAR Management AG.
Management Team
CEO since mid-May 2024, previously served as CDO/CMO. Helps B2C and B2B startups, scaleups, spin-offs and established companies transform their businesses and grow in digital times. Experienced in cross-functional management including strategy, marketing, sales, finance, operations, technology, innovation, project management and transformation.
Products & Services
Primary Products
- B2B Internet Auction Platform for Vehicles
- CARAUKTION Direct (C2B platform - transferred to AutoScout24 as of September 1, 2025)
- White-label auction platforms
- ValueCheck (vehicle valuation service)
- Modular remarketing services (vehicle acquisition, sale, and brokerage)
- Fleet operator services
- Data services (qualitative B2B sales figures)
Vehicle Types
Target Customers
Geographic Markets
Notable Partnerships
- AutoScout24 (C2B platform partnership - AutoScout24 took over C2B business segment September 1, 2025)
- Allianz Suisse (white-label platform: allianz-carauktion.ch)
- carIT AG (merged/consolidated August 2023)
- Simba Dickie (Schweiz) AG (charity partner)
Online Presence
Press & News
Recent News
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